Color Power | Lured by the bright orange of a cosmos bloom, a honey bee, gathering food for the coming winter, carries pollen from one flower to another. Animals or insects that transfer pollen in this way (birds, bats, bees, wasps, butterflies, moths, and others) are called pollinators. This unintended consequence of their feeding is critical to seed production and fruiting, to reproduction of many plants. All the way up the food chain, countless other species, like humans, depend upon pollinators for survival (Herald / Bob Eddy)